Project Overview
Venue type: Apartment
Challenges: The project required the parasols to enhance the terrace’s visual appeal while remaining fully practical for guests. They needed to provide year-round comfort despite London’s unpredictable weather, and the installation had to be completed on time to maximise use during the summer and the approaching heat wave. At the same time, the design had to maintain Prada’s high standards, creating a stylish, classy look suitable for Harrods while also being Instagram-worthy for social media appeal.
Solution: We fitted new green covers for Prada’s MDT parasols, enhancing both aesthetics and durability, while maintaining the infrared heated parasols to ensure year-round warmth and comfort. The terrace was designed to be stylish, functional, and visually striking, perfect for daily visitors and social media moments. Later, at Prada’s request, the covers were changed to grey to achieve a more neutral and refined look.
Result: The terrace quickly became a viral spot, with the parasols now standing proudly outside Harrods, perfectly combining Prada’s iconic style with practical alfresco functionality. Guests enjoy a chic, inviting outdoor space, making the terrace a standout destination in London.
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Testimonial
I worked with Alfresco installing a pop up cafe at Harrods. They took on the challenging job of sprucing up some existing parasols. They worked quickly to revamp the umbella’s and were great at communicating through out. I would recommend them. – Phoebe Piper
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